We will use this information to assess your application against the
Eligibility and Judging Criteria.
a) Short summary of your solution.
Describe the nature of your innovation, your area of
expertise/background, your motivation and your mission, purpose and
objectives in 3-4 sentences, as if you had 30 seconds to explain it to
b) Who is your target user? Please provide a short description of your
What is the specific group of customers most likely to want your product
or service? Target users may be dictated by age, gender, income,
location, interests or a myriad of other factors.